Bittersweetheart

The trouble of course is that a good book is not something you can put together like a model airplane. It does not lend itself to that kind of instruction. Every day books are published that contain no real artfulness in the lines, books made up of clichés and limp prose, stupid stories offering nothing but high concept and plot—or supra-literary books that shut out even a serious reader in the name of assertions about the right of an author to be dull for a good cause. (No matter how serious a book is, if it is not entertaining, it is a failure.)

—How to Write in 700 Easy Lessons - Magazine - The Atlantic